China’s toy manufacturing industry produces roughly 70% of the world’s toys by volume, and its wholesale markets are where international buyers go to compare products, negotiate pricing, and build supplier relationships. In this guide, we cover the 10 largest toy wholesale markets in China, organized by region and product focus.
Whether you source plush toys, electronic toys, educational products, or children’s giveaways, this list will help you decide which markets to prioritize for your specific product categories and shipping routes.
Key Takeaways
●Yiwu’s toy section runs across 1,000+ booths with the broadest product range for international buyers.
●Guangdong province (Guangzhou + Shantou Chenghai) produces ~70% of the world’s plastic toys. Guangzhou is the trading hub, Chenghai is the manufacturing core.
●Linyi offers lower per-unit pricing for bulk orders; Shenzhen bridges toys and electronics sourcing in a single trip.
●Regional markets (Zhengzhou, Chengdu, Kunming) serve specific logistics corridors and neighboring countries more than global export.
●For private label and OEM toy development, the factory cluster in Shantou Chenghai is the most important destination on this list.
1. Город международной торговли Иу
Located in Yiwu, Zhejiang Province, the Yiwu International Trade City is the world’s largest small commodity wholesale market. Its toy exhibition area is primarily located on the first floor of District 1, featuring over 1,000 booths and offering more than 50,000 toy SKUs year-round. From January to April this year, Yiwu’s toy exports totaled 8.27 billion yuan, a year-on-year increase of 11.6%.
The market sits roughly 180 km from Ningbo Port, one of China’s busiest container ports. This proximity shortens inland transport time and makes multi-supplier consolidation practical for FCL and LCL shipments. Our
Our Yiwu sourcing team operates on the ground daily to handle supplier visits, negotiation, and consolidation.
Main Products
●Plush and stuffed toys
●Inflatable toys
●Electric and battery-operated toys
●Plastic general toys
●Fidget toys and novelty items
●Seasonal and promotional giveaways
●Baby and toddler toys
Pros
●Largest product variety among all Chinese toy markets
●Strong export infrastructure with English-speaking staff in many booths
●Low MOQ for trial orders, typically 5 to 20 cartons per SKU
●Close to Ningbo Port for cost-effective sea freight
●Wide range of logistics and consolidation services available
2. Guangzhou Yide Road Toy Wholesale District
Located in the Yuexiu district of Guangzhou, the Yide Road area is southern China’s largest toy distribution hub. Four major wholesale malls cluster within walking distance: International Toy Plaza, Zhonggang Toy Wholesale City, Wanling International Toy Plaza, and Jialesi Toy City. Together they host over 1,500 toy and stationery merchants.
Guangzhou acts as the trading gateway for Guangdong’s toy manufacturing belt. Factories from Shantou, Dongguan, and Shenzhen ship samples here for international buyers to compare. The buyer profile skews toward importers from Southeast Asia, Africa, and the Middle East, many of whom combine toy sourcing with electronics and home goods on the same trip.
Main Products
●Electronic and remote control toys
●Diecast model cars
●Educational toys and STEM kits
●Building blocks and construction sets
●Dolls and action figures
●Outdoor and sports toys
●Board games and puzzles
Pros
●Direct access to Guangdong’s factory network for pricing and customization
●Dense mall layout: all four venues within walking distance
●Strong in electronic and diecast categories not well covered in Yiwu
●Experienced with export documentation for Africa and Middle East markets
●Good multilingual support including Arabic, French, and Spanish
3. Shantou Chenghai Toy Manufacturing Cluster
Located in eastern Guangdong, about 40 km from Shantou city center, the Chenghai district is not a single wholesale market. It is China’s largest toy manufacturing cluster, with over 10,000 registered toy manufacturers and related supply chain companies producing roughly 70% of the country’s plastic toys. For OEM and private label buyers, this is the most important destination on the list.
Unlike Yiwu or Guangzhou, Chenghai does not have a walk-in wholesale mall. Factories are spread across the district and most require appointments booked weeks in advance. Language barriers are significant here, and buyers almost always work through a local sourcing agent with existing factory relationships.
Main Products
●Remote control vehicles and drones
●Diecast model cars and collectibles
●Plastic building blocks
●Electronic learning toys
●Bubble guns and water toys
●Musical instruments for children
●Plastic kitchen and role-play sets
Pros
●Best destination for private label and OEM toy development
●Factory-direct pricing with no distributor markup
●Full supply chain: injection molding, painting, assembly, packaging in one region
●Large capacity for high-volume orders
●Rich experience with international safety standards (EN71, ASTM F963)
4. Linyi Yongxing International Toy City
Located in Lanshan District, Linyi, Shandong Province, Yongxing International Toy City is northern China’s largest toy wholesale venue. Together with the China Education Supplies Procurement Base inside Linyi Small Commodity City Phase 2, the market hosts nearly 1,000 toy merchants across more than 200,000 m² of business space.
Linyi has built its reputation on logistics. The city operates one of northern China’s largest freight distribution networks, with over 2,000 logistics routes connecting it to the rest of the country.
Main Products
●Mid-range plastic toys
●Children’s ride-on cars
●Educational and wooden toys
●Outdoor playground equipment
●Baby and infant toys
●Inflatable castles and bounce houses
Pros
●Low unit pricing for bulk orders
●Massive domestic distribution network with 2,000+ freight routes
●Large business space with room for wholesale at scale
●Strong in ride-on cars and large outdoor toys
5. Shenzhen Sungang Stationery and Toy Wholesale Market
Located at 1023 Baoan North Road in Luohu District, Shenzhen, the Sungang market covers more than 10,000 m² with over 300 stalls. Its key advantage is location: it sits in the same city as Huaqiangbei, the world’s largest electronics wholesale district, making it a practical add-on stop for buyers already sourcing electronics in Shenzhen.
The product mix leans toward electronic toys, tech-enabled learning products, and stationery-toy hybrids. While the market primarily serves domestic retail, mixed-category importers often find toy SKUs here that do not appear in Yiwu or Guangzhou catalogs.
Main Products
●Electronic and tech-enabled toys
●Stationery and toy crossover products
●Novelty and gift toys
●Learning tablets and educational electronics
●Smart toys and interactive robots
Pros
●Convenient for buyers combining electronics and toy sourcing
●Close to Shenzhen and Hong Kong ports for export
●Good selection of tech-oriented toys not found in other markets
●Compact layout, can be covered in half a day
6. Zhengzhou Yinghe Wanhuo City
Located in Zhengzhou, Henan Province, Yinghe Wanhuo City sits at the intersection of China’s north-south and east-west rail corridors. The toy wholesale section hosts over 50 major distributors, radiating across Henan, Hebei, Shanxi, Jiangsu, and Anhui provinces.
Main Products
●General plastic toys
●Children’s bicycles and ride-ons
●Educational toys
●Dolls and plush toys
●Stationery and school supplies
Pros
●Central logistics hub with rail access to all regions
●Lower warehouse and operational costs than coastal cities
●Feasible inland freight route to Qingdao and Tianjin ports
7. Chengdu Hehuachi Toy Wholesale Market
Located near the main train station in Chengdu, Sichuan Province, the Hehuachi commercial district hosts about 100 toy merchants, with Hongzheng Plaza as the anchor venue. The market supplies Yunnan, Guizhou, and Tibet domestically, and is increasingly relevant for overland export to Southeast Asia.
Main Products
●Plastic general toys
●Plush and stuffed toys
●Inflatable toys
●Children’s bicycles
●Baby products
Pros
●Access point for overland freight to Southeast Asia via China-Laos Railway
●Growing regional logistics infrastructure
●Lower sourcing costs compared to coastal markets
8. Shenyang Longzhimeng Small Commodity World
Located in the Dadong district of Shenyang, Liaoning Province, Longzhimeng Small Commodity World hosts roughly 150 toy merchants across its second floor. A secondary venue, Dongbei Toy City, adds about 50 more merchants focused on retail and small wholesale.
Main Products
●Plastic toys and action figures
●Plush toys
●Educational and DIY kits
●Remote control toys
●Board games
Pros
●Largest toy wholesale hub in Northeast China
●Services Liaoning, Jilin, Heilongjiang, and parts of Inner Mongolia
●Growing trade ties with Russia’s Far East region
9. Harbin Toulong International Toy Mall
Located on the 6th floor of Toulong International Mall in downtown Harbin, Heilongjiang Province, this market hosts more than 100 merchants with over 1,000 toy brands. It has historically served as a trade corridor for toy exports into Russia via the Manchuria land crossing.
Main Products
●Plastic toys
●Electric and battery-operated toys
●Educational toys
●Wooden toys
●Plush toys
●Baby products
Pros
●Established Russia trade corridor via land crossing
●Good product variety with 1,000+ brands
●Convenient for buyers with distribution in Central Asia
10. Kunming Xinluosiwan International Trade City
Located in the Chenggong district of Kunming, Yunnan Province, Xinluosiwan International Trade City hosts roughly 250 toy and baby product merchants across the 3rd floor of zones E and D. This is the most internationally oriented of the smaller markets, serving as a gateway for overland export to Southeast Asia.
Main Products
●Toys and games
●Strollers and ride-on toys
●Baby products and accessories
●Educational toys
●Plastic and inflatable toys
Pros
●Key gateway to Myanmar, Laos, Vietnam, and Thailand markets
●Overland freight shortens lead times by 2 to 3 weeks vs coastal ports
●Growing infrastructure with regular cross-border logistics routes
How Sellers Union Helps You Source Toys from China
Access to Verified Toy Suppliers
With more than 29 years of experience in China sourcing, Sellers Union has built relationships with suppliers in every market on this list. We match your product requirements to the right market and the right factory, so you skip the distributor markup and deal directly with manufacturers.
Supplier Verification and Factory Audits
Before placing any order, we verify supplier business licenses, export registrations, and production capacity. Our team conducts on-site factory audits to confirm that the facility, equipment, and workforce match what the supplier claims during initial communication.
Quality Inspection Before Shipment
Toy safety compliance varies by destination: EN71 for Europe, ASTM F963 for the US, and equivalent standards for other markets. We arrange pre-shipment inspection covering material safety, age grading, labeling, and packaging compliance.
Multi-Supplier Consolidation and Global Shipping
If your product mix requires sourcing from multiple markets, such as plush toys from Yiwu and RC cars from Guangzhou, we handle consolidation so you receive one shipment instead of managing parallel logistics from two ports. We work with all major freight forwarders and shipping lines for FCL, LCL, and air freight.
FAQ: Top Toy Wholesale Markets
Which toy wholesale market is best for international buyers?
Yiwu is the most accessible first stop with the broadest product range and best export infrastructure. For buyers focused on electronic toys or private label manufacturing, the Guangzhou and Shantou Chenghai cluster is a better fit.
Can foreigners buy directly from Chinese toy wholesale markets?
Yes, but most booths require cash or domestic bank transfers that foreign buyers cannot easily access. Registering on 1688.com also requires a Chinese business license. A local sourcing agent handles payment and registration on your behalf.
What is the minimum order quantity for toys from China?
Market booth MOQs are flexible, typically 5 to 20 cartons per SKU for trial orders. Factory MOQs are stricter: 500 to 3,000 units per SKU. Private label and OEM orders start at 3,000 to 5,000 units per design.
How does consolidation work when sourcing from multiple markets?
A sourcing agent collects goods from multiple suppliers across different cities, brings them to a single warehouse or port, and combines them into one shipment. This cuts your freight cost and eliminates the need to coordinate logistics across multiple locations.
Ready to Source Toys from China?
Ten wholesale markets, three manufacturing regions, two major port clusters, and compliance rules that vary by country. Navigating this on your own takes time and carries risk. Sellers Union handles supplier identification, factory audits, price negotiation, QC inspection, consolidation, and customs clearance so you deal with one point of contact instead of ten.
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Ivy is a Sourcing Specialist at Sellers Union. She shares hands-on experience in supplier selection, quality control, and market trends to help global wholesalers make informed decisions. Her goal is to simplify the sourcing process and help brands build efficient supply chains in the industry.
